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We understand digital. We use it. We play with it. We live it. Immersed in the industry, connected with the influencers, we deliver sharp, insightful and effective public relations: both off and online. New guide explains how to use Twitter for PR and marketing ...
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| Online PR Lexicon |
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Viral marketingViral marketing is a marketing strategy which encourages users to pass on a marketing message, usually via emails, which spreads by word of mouth and creates a buzz. If you catch a marketing virus you should step away from your PC and lie down in a dark room. More jargon-busting in our online PR glossary |