immediate future in the media

Social Media: The value of a Like

"The vast majority of people click because they want to win a competition, or because there is something on the site that intrigues them, but they are not suddenly wedded to your brand, and thanks to (Facebook's ruthless feed-governing algorithm) EdgeRank, they won't necessarily even see the messages you send." Katy Howell - Principle consultant

Adam Woods article investigates the problem of trying to put a monetary value on a "like"
Read more at Marketing...

The Rise of the Social Shopper

Social commerce is a huge topic of conversation at the moment and many marketers are trying to grapple with the best way to utilise social media to drive sales. immediate future’s research gives new insight into this area, providing brands with a clearer idea of customer behavior online.
Read more at Figaro Digital...

IMMEDIATE FUTURE LANDS EPSON ONLINE BRIEF

Epson has awarded digital agency Immediate Future its social media account following a three-way pitch.
Read more at PR Week...

PR industry slams ASA for ‘ambiguity’ in proposal to regulate online marketing

The PR industry has slammed the Advertising Standards Authority (ASA) for the 'ambiguity' in its proposal to regulate online marketing and advertising.
Read more at PR Week...

How BA marketers can limit brand damage from the proposed strike

the prolific @replies on BA’s official Twitter profile was a testament to how smart brands are now using social media as a means of dealing with crisis communications. Niall O’Malley - Group account director

Comment from Niall O’Malley, group account director
Read more at UTalkMarketing...

Financial Times: How to reach second base online

There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone. Katy Howell - Managing Director

Comment from Katy Howell
Read more at Financial Times...

Catalogue & e-business Insight: Online PR - reactive and proactive

A lot of companies ignore the fact that they are being talked about online Katy Howell - Managing Director

Insight from Katy Howell on monitoring and managing your business' online reputation
Read more at Catalogue & e-business...

Campaign Close Up: How the web can breathe life into ads

There is no bigger wasted opportunity for marketers than trying to push a campaign message with a Flash site that Google can't find and a URL that no-one remembers Katy Howell - Managing Director

Katy Howell talking about the power of Social media
Read more at Brand Republic...

BBC Radio 4 - You and Yours: How much has the internet changed consumer power

Interview with a panel including Katy Howell on how the internet is changing consumer power
Read more at BBC Radio 4...

Search Engine Watch: E-consultancy publishes online PR briefing

Katy Howell provides an overview of online PR in 2007
Read more at Search Engine Watch...

The Write Words: How Copywriters can Bring Peace to the SEO vs. PR Debate

A new generation of PRs is required
Read more at The Write Words...

BruceClay: Search Engine Strategies London, Day 2

Comments from Katy Howell on the evolution of the press release
Read more at BruceClay...

PR Week: BLOG SPECIAL: Blog myths exposed

Graham Lee explains about the need to focus on influential blogs
Read more at PR Week...

Marketing: Complaints are there to be heard

Highlighting the need for transparency, Graham Lee comments on managing criticism in the blogosphere
Read more at Marketing...

Twentysix: The corporate communications paradox

immediate future looks at the world beyond your website
Read more at Twentysix London...

Marketing: Public Relations - Wake up to digital danger

Robert Gray discusses reputation management on blogs, wikis and social networks
Read more at Marketing...

Twopointouch: Be Good

Mention of immediate future’s advice on dealing with social media
Read more at twopointtouch...

Multichannel Merchant: No Escaping Online PR

Live commentary from the ECMOD conference
Read more at Multichannel Merchant...

PR Week: Online video reveals agency divide

Katy Howell talks to Hannah Marriot about losing control on the blogosphere
Read more at PR Week...

PR Week: Power of Digg.com

Katy Howell particpates on the Ad: tech panel
Read more at PR Week...

Tkell: Conversational Approach

Comments on the Guardian article on the broader perspective of online PR
Read more at Tkell...

The Guardian: Ready to set tongues wagging?

Belinda Archer asks whats involved in Online PR
Read more at The Guardian...

Revolution UK: The power of 2

Katy Howell comments on the impact of Web 2.0
Read more at Revolution...

Revolution UK: PR goes digital

immediate future discusses the merits of online PR
Read more at Revolution...

The Guardian: Firms in the dark over blog threat

immediate future comments on the latest blog survey
Read more at The Guardian...

Revolution UK: The Revolution Masterclass on marketing with blogs

Top tips on blogging from Katy Howell
Read more at Revolution...