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What we’re reading

Every day we read the latest articles, news stories, blog posts and comments relating to our industry - and your industry. This is what we’re reading at the moment.

  • Google brands growing faster than brands on Twitter? - Socialbakers
    "Top brands on Google are now in the phase of the highest growth acceleration. Socialbakers’ statistical comparison of the biggest brands in the most popular social networking platforms show that Google brands are growing their fan base even faster than brands on Twitter."

  • The Social Business Hierarchy of Needs | Ivan Hernandez

  • SEO Pricing: 600 Agencies Share Costs of Services
    A very useful indicator of the pricing across regions, of SEO services

  • A collection of projection mapping examples
    A collection of projection mapping examples http://tinyurl.com/y87o4pr

  • 10 badass social media visualisations | Econsultancy
    RT @Prycie: RT @Econsultancy: 10 badass social media visualisations http://bit.ly/Td3rd

  • Amazon.com: The New Community Rules: Marketing on the Social Web (9780596156817): Tamar Weinberg: Books
    We were spoken highly of in The New Community Rules: Marketing on the Social Web. Great Book! http://bit.ly/v6Ca7

  • Mashable
    mashable has a super detailed (and awesome) twitter guidebook available for download. acrobat 9 needed: http://su.pr/2a7Uge

  • Social media research | immediate future.
    "Whether you’re planning your tactical social media campaign or reengineering your business for the social consumer, social media research is invaluable in setting benchmarks. They help you manage expectations, isolate priorities and best of all, define KPIs that set the evaluation bar. So to make it easy, this post highlights the latest social media research, with links to original studies."

  • It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed - comScore, Inc
    "It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed "

  • How social technologies are extending the organization - McKinsey Quarterly - High Tech - Strategy
    "How social technologies are extending the organization Our fifth annual survey on the way organizations use social tools and technologies finds that they continue to seep into many organizations, transforming business processes and raising performance. NOVEMBER 2011 • Jacques Bughin, Angela Hung Byers, and Michael Chui Source: McKinsey Global Institute how social technologies are extending the organization article, companies using social technologies extensively can improve financial performance and market share, High Tech In This Article Page 1: Introduction Page 2: Usage at scale and continued benefits Exhibit 1: Rising adoption rates Exhibit 2: Adoption of social technologies across industries Exhibit 3: Benefits remain consistent over time Page 3: The performance edge of networked enterprises Exhibit 4: Tracking the four types of organizations Exhibit 5: Correlations with corporate performance Page 4: Networked organizations: Not a steady state Exhibit 6: Shifting network classifications Page 5: Changing processes Exhibit 7: Supporting a variety of processes Exhibit 8: A mix of old and new Exhibit 9: A blurring of boundaries About the authors Comments Companies are improving their mastery of social technologies, using them to enhance operations and exploit new market opportunities—key findings of our fifth annual survey on these tools and technologies, in which we asked more than 4,200 global executives how organizations deploy them and the benefits they confer.1 When adopted at scale across an emerging type of networked enterprise and integrated into the work processes of employees, social technologies can boost a company’s financial performance and market share, respondents say, confirming last year’s survey results. "

  • Econsultancy: Email Marketing

  • eDigitalResearch : Benchmarking Login
    " Benchmarking eDigitalBenchmark is the culmination of our vast breadth and depth of experience in the end-to-end customer journey, sector knowledge and industry 'norms' that we have built up over the past 10 years. Sign up for a host of benchmarking studies as well as industry-relevant statistics and data on the norms for UK ecommerce as well as access to our innovative new mcommerce benchmarking study. Got a question? get in touch Already registered? Enter Username Enter Password Forgotten Password? Remember me on this computer Register now"

  • Timeu.se - check it out... Students' drinking habi
    Timeu.se - check it out... Students' drinking habits over a week. Fun example from @AllisterF of Data Mining #digitalsurrey

  • QlikView

  • TNS Digital Life

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