Approach

Redefining PR is about challenging our clients to think beyond blanket coverage in the press. It is considering how audiences consume information, why they trust messages and the multi-Channel approaches that provide opportunities to engage.  

Focusing PR on your audience

Understanding your audience is at the heart of immediate future’s approach to PR, because by getting their attention, we will deliver the right results for you.

Audiences are becoming far less trusting of the media and business. Long gone are the days when people believe everything they read in the newspapers or saw on TV. So the way brands target consumers with a product, or Reach marketing directors with a business proposition, must reflect this. But grabbing an audiences’ attention, getting buy in, building reputation and converting that into action has changed.

Identifying the PR that works

There is more and more noise out there. Online has contributed in part to this and many people are overloaded with busy work lives and literally too much information. So they turn to trusted advisors and advocates – which in some cases might be specific newspapers or trade journals, but is also likely to be a colleague, peer or Blogger.

"immediate future always starts with the bigger picture - setting a strategy designed to shift the attitudes and opinions of a community - we then use the most relevant tactics available to implement it across both traditional and online PR channels". 

We approach PR from the point of view of the issues that surround key audiences and the best way to influence them with your message. We look for the key topics of interest, determine the audience clusters and enter the debate with relevant and engaging Content. This might involve a press Campaign to raise awareness or educate, but it might also involve putting you at the front of Networks or partnering your business with a perfect advocate.

To find out more about our challenging approach to PR planning, This e-mail address is being protected from spambots, you need JavaScript enabled to view it  for a copy of our white paper.

IF ethos of connections

A stretching model that redefines the boundaries of PR is not all we believe in. We are passionate about everyone we influence – our clients, partners, journalists and every person we network or connect with.

Connections are at the heart of our ethos. We love making connections,  because that is what lies at the heart of PR. Not just networking at its broadest level, but matching one person to another. There is something very satisfying about matching a brand with a customer, a question with an answer, a story with a reader. In the world of business, IF values its role as matchmaker and a guardian of reputation.

We know our Influencers, and we connect in every way possible to broaden our knowledge and that of our clients and partners. We match make to connect our clients with each other or with people, bloggers, audiences and partners that will generate income, help them meet specific business goals or simply build their reputation and industry standing. 

Find out more about immediate future’s connections.