B2B PR for the digital industry

We have an unsurpassable reputation for delivery in media relations, because we know our journalists, help them with their industry knowledge and have a relationship built on trust and understanding.

Unsurpassable media relations

We have gained a greater share of voice for some of our smaller, lesser known clients who compete with bigger, high-profile brands. We do this by getting them national coverage in the FT or Guardian, opinion pieces and editorial in Marketing Week, New Media Age, or verticals such as Retail Week, or radio and television interviews with CNN, Bloomberg, CNBC, and BBC Radio 4 and 5.

More importantly, the type of coverage we aim for positions our clients as key industry spokespeople, thereby building strong, long-term media relationships. Our focus is designed to get you the right coverage. By this we mean high profile opinion pieces, features, editorial and TV and radio interviews as well as news stories that position your brand as industry leaders.

Beyond the press release

But while the media is the cornerstone of public relations, good PR goes beyond column inches. We encourage our clients to lead and not follow, to be experimental in their approach to reputation management and audience influence. And we do it with a sharp sense of business.

Creativity alone does not achieve business success. Our focus is to find creative ways to deliver results and marry business objectives with PR. We search all the avenues that will achieve the right outcome for clients. So we might not even recommend a media campaign. Instead we might suggest you target the people who most influence your audience through their networks and associations, or even online.

Deep understanding of digital

Experience and industry knowledge is nothing without understanding. We assimilate, filter and distil what’s happening in the digital world to create valuable industry knowledge for our clients.