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Blogs can be personal diaries, professional opinions or Campaign sites. There are moblogs, flogs, kittyblogs, photoblogs and vlogs. But they all share some common characteristics: they allow instant publication of ideas and thoughts that can be read by thousands, and can be updated frequently in real time. Good blogs are a way of networking and thrive on Links, comments and interactive dialogue.
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| Online PR Lexicon |
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CampaignA campaign is a set of co-ordinated marketing messages, which use different elements of the marketing mix, and are delivered at intervals. Usually with an overall objective like increased sales, a campaign will often be shown on a nice spreadsheet with lots of different colours. More jargon-busting in our online PR glossary |
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