Often announcements are followed up with results that make for interesting case studies. Below is a selection of immediate future's client case studies that highlight interesting and newsworthy outcomes to campaigns, product launched or surveys.
How do you promote a product that was designed with a different
audience in mind?
Rolly- cool toy of the year
Rolly was
created to fulfil one of Sony's key objectives: to develop innovative, unique
products. However, it had been designed with a Japanese audience in mind,
meaning it met with a poor reception from American consumers and technology media
at its US launch.
Late in 2007, BBC Learning created G.I. Jonny, an HIV-fighting action hero, in response to it's own research which highlighted a worrying trend - high levels of ignorance and complacency about HIV among 16- 24 year olds. This was particularly worrying given the Health Protection Agency's report that the number of new diagnoses had continued to increase in the past 10 years.
"It's public service broadcasting, Lord Reith, but not as you knew it."
MediaGuardian.co.uk Tues 9 October 2007
The last significant national Campaign focusing on HIV in the UK was 20 years ago, so the BBC felt that the time was right for a viral information campaign to raise awareness of HIV.
Sony BRAVIA’s Online PR strategy for the ‘paint’ advert delivers significant websites visits, Blog postings and search engine visibility
Having already achieved phenomenal online success with the ‘balls’ advert, Sony BRAVIA focused its attention on online PR for the launch of the commercial’s sequel, ‘BRAVIA Paint’.
You know when there’s a grass-roots buzz about a product? And it seems that everybody is blogging about it? Sometimes it turns out these blogs have actually been written by a PR company. Who’d have thought? Well, that’s Astroturfing. Artificial and plastic.
