Press and Blog Coverage

Highlights of media and blogger coverage gained for our clients

A Welsh View: Hotel Chocolat Review + Last Chance To Win A £50 Hamper

Blog Coverage: Hotel Chocolat Easter Egg recommended as great choice for spoiling someone this Easter.
A Welsh View

Media Week: Utarget Letter

New Media Ads Offer Greater Visual Impression
Media Week

Revolution: Logan Tod outlines methods to measure site data

Web analytics: What to ask of your site data
Revolution

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New research; Brands in Social Media, examines the conversations around top 100 brands Sony's Cyber-shot captures happy memories in Foam City Sony's Alpha cameras capture Foam City in digital detail innocent drinks give first digital insights at BIMA Optimalprint and R.O.EYE partner

Online PR Jargon
Long Tail Named after the shape created in a demand curve graph, Long Tail refers to the idea that if enough specialists, alternative and independent products are sold collectively they’ll make up a market to challenge the blockbusters. Long Tail is also one of the Dragons in Harry Potter. More jargon-busting in our online PR glossary

Online PR Jargon

Long Tail

Named after the shape created in a demand curve graph, Long Tail refers to the idea that if enough specialists, alternative and independent products are sold collectively they’ll make up a market to challenge the blockbusters. Long Tail is also one of the Dragons in Harry Potter.

More jargon-busting in our online PR glossary