Communication is about dialogue, and markets are increasingly becoming conversations. You only have to look at the rise of citizen journalism and the growth of positive and negative advocacy to see the impact that people have on brands. That’s why people are important at immediate future. People are our business, our foundations and our greatest asset. | ||||||||||||
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| Online PR Jargon |
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SpamSpam, spam, spam. Monty Python sang about it. We hate it. Spam refers to the unsolicited mass emails we get everyday encouraging us to buy shares, purchase pills or invest in a llama farm in Timbuktu. Aaaaaand delete. More jargon-busting in our online PR glossary |