Communication is about dialogue, and markets are increasingly becoming conversations. You only have to look at the rise of citizen journalism and the growth of positive and negative advocacy to see the impact that people have on brands. That’s why people are important at immediate future. People are our business, our foundations and our greatest asset. | ||||||||||||
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| Online PR Lexicon |
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AstroturfingYou know when there’s a grass-roots buzz about a product? And it seems that everybody is blogging about it? Sometimes it turns out these blogs have actually been written by a PR company. Who’d have thought? Well, that’s Astroturfing. Artificial and plastic. More jargon-busting in our online PR glossary |