AVG

As a company which provides antivirus software to personal and business customers worldwide, educating computer users as to the risks involved is vital to AVG's communications programme.

Online analysis reveals the passion points and trends that can be used to spark consumer interest. And amplifying marketing messages through content development encourages conversations with influencers and builds strong brand advocacy. Media partnerships change consumers' perceptions around antivirus software resulting in a strong brand engagement and product trial.

Success is recognised through measurement of relationships with consumers and influencers.