BBC

With an ongoing programme to challenge perceptions about society's taboos, the BBC is focused on raising awareness about issues such as disabilities and HIV.

In managing a constructive social media debate it is crucial to reduce overly negative conversation that pushes discussions off-topic and into extremes; close collaboration with authorities, advocates and opinion formers who lead and inspire, is needed to maintain positive debate.

Content ignites various discussions, generates awareness and encourages conversation from across a wide range of audiences. Starting early, issues are raised in phases, allowing them to develop across the differing social media channels. Listening to different opinions and highlighting those that are constructive, whilst not controlling the conversation, is essential. Together these initiatives achieve greater visibility for taboo subjects and help the public understand the issues.