Cancer Research UK
Championing Cancer Research UK using social media is an ideal way to ensure the organisation stays in the mind of the public. The challenge is to ensure that content developed for campaign activity resonates with audiences and inspires donations.
Concentrating on relationships with bloggers, various campaign aspects are highlighted, including a behind-the-scenes look at marketing efforts. Opening the charities ‘doors' to bloggers encourages authenticity and transparency, and employee interviews supplement the ongoing dialogue. Consistent communications builds the relationships with influencers and amplifies and increases the life of the marketing campaigns.