Kenwood

Understanding the opportunity as well as the potential issues surrounding social media is paramount to Kenwood. The challenge is in analysing this depth of audience research and drawing meaningful insights which can practically be implemented.

Carefully selected monitoring tools enable a deep dive into current brand perceptions. A look at the variety of kitchen equipment conversations and the wide range of differing passion points (from gadgets to recipe sharing) creates a map of the opportunities for Kenwood to engage with the consumer. Benchmarking the insight, such as the number of comments or views of videos, makes it easier to measure and, more importantly, evaluate future initiatives.