Marketing Week Live!

Any big industry event succeeds or fails on the number of visitors through the door. For Marketing Week Live! the challenge is making marketers aware of the real value of attending the show. Traditional media would be a key route to drive excitement. However, the limited outlets available make it difficult for the audience to see the depth, breadth and insight that come together under one roof.

Communications focus on the marketing community, as its members have a high propensity to share insight, ideas and views across a variety of social media channels. Marketing professionals and B2B social media are engaged through a blog editorial campaign, as well as Twitter and other social media platforms. This continual stream of news aligned with ongoing debate online builds up a picture of an event not to be missed.