Mirror Group

Raising awareness and encouraging participation is the aim for Mirror Bingo. With plenty of promotional ideas, the biggest challenge is to engage with disgruntled bingo players and turn them into Mirror advocates. Success has to be tangible, and clear KPIs focus on visitors, sentiment and increased search engine visibility.

Audience analysis reveals the passions and conversations around bingo. Timely and relevant communications interest disillusioned players and conversations ripple out from influencers to consumers. Spikes of promotional activity, including competitions, drive visitors to trial and then play the games. Press releases and influencer communications are keyword optimised, raising Mirror Bingo in the search engines and enhancing credibility.