Sanex

Creating positive and sustainable conversations around fast moving consumer goods is a challenge.

However, a genuinely unusual advertising campaign provides the hook needed to create stories that carry across influencers and out to the wider consumer.

Optimised content consisting of behind the scenes insights, exclusive footage, and quirky stories give Sanex reasons to connect with bloggers, opinion formers and potential brand champions. Igniting conversations in social media amplifies the advertising campaign and adds texture and context.