Sony Europe

Steep competition for consumers' attention from a wide range of electronics companies and the heightened passion of those interested in technology, make the task of on and offline communications more challenging. Whilst reputation management is the core requirement, so is the need to stand-out and increase share of voice.

Relevant, focused and targeted communications with influencers follows both the conversation trends and bridges the gap between consumer passions and company messages, allowing Sony Europe to build long-term relationships. Integrated across Europe, the strategy allows Sony to maintain consistency, amplify all marketing efforts, and protect its corporate reputation. The benefit is increased advocacy, consistent visibility and effective and measurable communications.