Ubisoft

Your Shape Fitness Evolved is a revolutionary gaming title from Ubisoft that uses the latest Xbox Kinect technology. This technology puts the player's body into the game - providing personalised workouts from the comfort of their own home.

Ubisoft wanted to extend the sales life-span of the game by creating online conversations and appetite for the game and new downloadable content over the course of half a year.

immediate future was brought in to drive positive sentiment with fitness conscious females and mothers. The team targeted online parenting and fitness magazines and blogs - with long-term product reviews, two experiential events and a Twinterview.