Videojug

Videojug's challenge is to become a leader in online video content creation and, as a consequence, one of the most sought-after content platforms in a rapidly growing market.

The focus is on business-to-business (B2B) and, in particular, those decision makers in advertising, agency and brands. The biggest challenge is delivering cut-through in a news rich sector where video is very much the online agenda.

By positioning Videojug as the experts in the "Wow factor" of online video, and leading with strong messages backed by company expertise and an abundance of relevant content, the company is able to assume a thought leadership position in the how-to online video market.