Communication is about dialogue, and markets are increasingly becoming conversations. You only have to look at the rise of citizen journalism and the growth of positive and negative advocacy to see the impact that people have on brands. That’s why people are important at immediate future. People are our business, our foundations and our greatest asset. | ||||||||||||
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| Online PR Jargon |
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Unique userA real person (as opposed to a spider) who has visited your website within a specific time frame is known as a unique user or unique visitor. Unique visits are calculated using cookies and IP addresses. Yes, yes we are all unique in our own special way. More jargon-busting in our online PR glossary |