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Three new products combine to give the very best in HD home entertainment

• High-end system of Blu-ray Disc player, Super Audio CD player and AV receiver, designed for state of the art performance with all multi-Channel and stereo media
• BDP-S5000ES is the world's most advanced Blu-ray Disc Player, designed to make the most of Blu-ray Disc movies as well as offering excellent upscaling of DVDs
• SCD-XA5400ES Super Audio CD player has onboard decoding as well as the ability to deliver music at Super Audio CD quality over HDMI
• STR-DA5400ES AV receiver combines the latest high-definition audio formats with advanced audio and video processing for a breathtaking home cinema experience combined with the Super Audio CD player for crisp yet deep sound

Sony announces host of world firsts at IFA:

• World's fastest LCD TV frame rate - super-smooth action with the 200Hz BRAVIA Z4500
• World's thinnest LCD TV - the BRAVIA ZX1 at 9.9mm¹
• World's first LCD Picture Frame TV with integrated High Definition wireless connectivity - the BRAVIA EX1
• World's first OLED TV to Reach the European market - the XEL-1

Over the coming months, Sony will deliver an array of new technologies and world firsts to European customers. Europe is a key market for BRAVIA products and Sony is committed to establishing BRAVIA as the Number 1 LCD TV brand by giving its customers the absolute best in picture quality, technical innovation and product design. From the world's thinnest TV to the world's fastest frame rate, Sony BRAVIA is opening up the world of television like never before.

• New system provides state of the art Blu-ray Disc home theatre with new High-Definition audio codecs
• Super-slim speakers with drive-units just 16mm wide
• Sound with style:  Speakers on floor stands, desktop or wall-mounted - plus wireless rear channels
• Two HDMI input terminals allow users to experience external sources through the system, including High-Definition surround sound and vision
• Simple set-up and operation with Digital Cinema Auto Calibration and BRAVIA Sync

In Japan, there's a popular snack called Pocky® - a very thin, chocolate covered pretzel stick. And ‘Pocky' is the code name Sony used during the development of the brand-new BRAVIA^TM Theatre BDV-IT1000 Blu-ray Disc^TM home cinema system. Why? It's simple: the speakers used in the system look just as slim as the snack!

New WALKMAN® line-up gets you closer still to perfect sound

This season's colourful new WALKMAN® range from Sony is all about getting closer. Closer to the original sound. Closer to the way you download and enjoy your music. And closer to the best quality video Content. In short, the new WALKMAN® is everything you want from an MP3 player.

A slim, elegant, glass and leather column delivering 360º sound  

• Unlike any speaker ever seen - or heard
• A revolutionary single tubular column delivering the same crystal clear sound wherever you are in the room
• Vertical Drive Technology delivers consistent sound wherever you sit - or stand!
• Sophisticated design in glass and leather, with illumination designed to enhance your interior
• Provides a focal point for any room

You've never seen a loudspeaker quite like Sony's new NSA-PF1 - the Sountina. Nor will you ever have heard anything like it: this single, elegant column, combining glass, leather and room-enhancing illumination, delivers music over 360º, providing a sonic and visual focal-point for any room.