Sony Bravia: The launch of 'Paint'

Sony BRAVIA’s Online PR strategy for the ‘paint’ advert delivers significant websites visits, Blog postings and search engine visibility

Having already achieved phenomenal online success with the ‘balls’ advert, Sony BRAVIA focused its attention on online PR for the launch of the commercial’s sequel, ‘BRAVIA Paint’.

Online PR programme: click to enlarge

Balancing brand messages with the cultural and social nuances of Social media, immediate future devised an online PR strategy that facilitated and inspired the conversation: rather than invade or interrupt it. Using multiple online channels from video sharing through to influential blogs and websites, online public relations was to make the Sony BRAVIA new paint advert accessible, visible and enrich the Offline campaign.