The Online PR process |
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Mapping the landscapeYour PR Campaign starts with a detailed discovery of communities, publications and Niche media. Mapping the conversation and interest topics quickly identifies the issues and areas where you can enter the conversation comfortably. immediate future reviews all the sites, filtering for the hubs of authority and influential media: as well as listening to the chatter to ensure that future communication is relevant.
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0845 408 2031 |
| Online PR Jargon |
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BrochurewareSounds like Tupperware but it’s not nearly as useful. Brochureware is when the text from a brochure gets plonked straight onto a website without revision, and with complete disregard to usability, keywords or search terms. Avoid at all costs. More jargon-busting in our online PR glossary |
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