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immediate future has a commitment to growing and enhancing its Networks – and that means journalists too.
You are a key stakeholder in our business and we take our relationship with you very seriously. So, we’ve put together a Media Charter underlining our commitment to getting things right for journalists:
Contact & Deadlines
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IF will take calls immediately. If we can’t, we will aim to return calls to the office within 30 minutes.
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Should you contact a colleague who is out of office, someone will return your call within 30 minutes.
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We promise not to call you on deadline or press days unless we think you will want to know about an urgent news piece.
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We make a point of knowing deadline and press days and always work with them.
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We will tell you in advance if we think we won’t be able to supply the information you require in time for a deadline.
News & Information
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You know what makes news and what does not, so we won’t send you a press release with no story.
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When we do have a story, we will call you first, talk around any subject or angle that interests you, and make sure we send you a proof checked, accurate press release.
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We manage client expectations and only look for proactive opportunities with the media when we feel our clients have something to say.
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You can always rely on us for the truth as we advise our clients to be open and transparent. It’s in everyone’s interest.
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If you are interested in a story or feature, we promise to follow through on your expectations.
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You are a specialist with broad industry knowledge. We will make sure we know our subject inside out before we contact you to discuss it.
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Knowledge is not property, we are happy to talk about an industry issue, even if we don’t represent any clients in that arena.
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Time is of the essence. We check all features listings in advance and proactively find out what you need and when you need it.
Respect for the profession
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Today’s freelance writers can be tomorrow’s deputy editors. We respect all journalists regardless of status and treat everyone in the media with professional integrity.
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We do our homework on you, and keep updated journalist biographies that highlight your specific interests, specialist areas and things that bug you.
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Never be afraid to ask us. We know our industry, our clients and have opinions on all issues and challenges.
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You might be asked for your opinion on a client Campaign. But only because we want to learn from any mistakes and we value your feedback
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