Social Media Glossary Definitions: "A"
A-List bloggers are the blogging elite with heaps of daily blog posts and zillions of links to their blogs. A-List bloggers can blag themselves into all most fabulous blogger bashes but are unlikely to be seen on the pages of Heat.
Above the fold refers to the section of a web page that is visible to a visitor without the need to scroll down. Just exactly how lazy are we? Banner ads that are placed above the fold in the top half of the web page tend to get better click-throughs.
A partnership site that links to your own site is called an affiliate. An affiliate site should have a similar customer base to yours or have a complementary product of service. A fillet-o-fish on the other hand is a fish burger.
Affiliate marketing is a partnership between a website owner (affiliate) and a retailer (affiliate merchant) whereby the website owner advertises the retailer on their site and receives a fee for every lead or sale generated. And everybody is happy.
An aggregator, newsreader or read feeder, is a bit of software which collects news from websites, blogs, podcasts and vlogs and delivers them to your PC in a simple format. It is also the name of an Arnie Schwarzenegger character. Oiill be back.
Alexa.com is a website which provides information on the amount of web traffic going to a particular website. The lower the Alexa ranking number the more heavily visited the site. Not to be confused with Alexis Carrington from Dynasty.
Anchor text is the text used to create a clickable link on a web page. Search engines look at anchor text to work out the exact topic of the page you’re clicking through to, so anchor text should use relevant keywords. Anchor text has nothing to do with boats or butter.
You know when there’s a grass-roots buzz about a product? And it seems that everybody is blogging about it? Sometimes it turns out these blogs have actually been written by a PR company. Who’d have thought? Well, that’s Astroturfing. Artificial and plastic.
A visitor to your website or blog can subscribe to a web feed which allows them to be notified when the content of the site or blog has been updated. Atom and RSS are the two main web feeds, with Atom being used by Blogger. If you’re bored one day - why not try and split the atom?
An audiocast is the broad term given to all audio content broadcast over the internet. So a podcast is an audiocast. As is the MP3 file of you singing in the bath that you’ve made available on your blog. Fame beckons.
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