Social Media Glossary Definitions: "C"
A campaign is a set of co-ordinated marketing messages, which use different elements of the marketing mix, and are delivered at intervals. Usually with an overall objective like increased sales, a campaign will often be shown on a nice spreadsheet with lots of different colours.
Categories are a way of organising the content of your blog so that your visitor can read all the posts on a particular topic in one place. It’s a bit like organising your sock drawers into different colours.
When subscribing to a podcast, it is the channel you subscribe to. A channel describes the show, so will have information about the author, the web address where the audio file/podcast is residing and the language spoken. It’s also the thing that separates the UK from the rest of Europe.
A conversation with people in a chat room in real time is known as chat. It stands for Conversational Hypertext Access Technology. Really. Chat is also what you do when you pick up the ‘phone and actually talk to someone. It seems a bit old-fashioned doesn’t it?
A chat room is a virtual room where you can go and chat with other people, who have similar interests, in real time. From 80s rock to black and white horror films to knitting with dog hair: if you’re into it - we can guarantee that somebody else will be as well.
Chicklets are the small, often orange buttons, which are links to web feeds such as RSS and Atom. Absolutely nothing to do with Bridget Jones’s diary. Or small chickens.
A click-through is when a website visitor clicks on a hyperlink or a web advertisement, such as a banner ad, and is then taken through to the advertiser’s website. A drive-through on the other hand is when you need fat food and can’t be bothered to get out of the car. Super size me.
Cloaking is when a website returns different web pages to the search engine spiders than it does to regular visitors. Cloaking is an attempt to distort search engine rankings and give the site a higher ranking. It’s a bit of skulduggery that could get a site banned from the search engines.
Collaborative software, also known as groupware, is a bit of software that allows different people to work together over the internet on the same documents or projects and often in real time. Ideal if there’s someone in your office you really can’t stand.
A comment is when a visitor visits your blog, reads your post and writes something in response. The comment may be an attempt to create a discussion or just a congratulations on a well-written post. It’s always nice to reply to a comment. It gives you a warm glow.
Comment spam,link spam or blog spam. Refers to a comment left on a blog that is completely unrelated to the post and often contains a link to another site - which then gets boosted in the search engine rankings. It’s unethical. It’s bad. And it’s very wrong.
Content refers to the stuff that you find on the web including words, photos, videos, animations and sound. The more good content you have on your site the better the site is. It’s just that simple really.
Convergence is a trend whereby the same technologies are available across different formats. So you can now surf the web on your TV and mobile; watch TV programmes on your PC; and take photos on your mobile. How about a microwave that cooks, cleans and does the ironing?
Simply put, the conversion rate is the percentage of your visitors who visit your site and take the desired action. This may be signing-up for a newsletter, buying a product or downloading a brochure. The conversion rate is also what you check when you’re buying your duty- free vino.
A cookie is a little text file that holds information about your visit to a website, for example a user name or password. Cookies are stored on your hard drive and are harmless. Unless you eat loads during your coffee break and then they play havoc on your hips.
Crawlers, robots or spiders work for search engines and crawl the web gathering information on new web pages, updating old pages and deleting dead pages. Spiders are like your Nan at a jumble sale: they like to have a good old poke around.
Creative Commons is a non-profit organisation who offers copyright licenses for work published online. These licenses restrict only some (or none) of the work so you can choose what parts can be reproduced elsewhere. If it’s a poem you’ll need a poetic licence. Not really.
A crisis blog is a blog created specifically to handle a business’s public relations crisis when something goes t**s up. It means you can respond quickly, squash rumours and give your side of the story. ‘Our CEO was not caught with a stripper from Penge. He was interviewing her for a job.’
A bit like outsourcing where you pay people £3 an hour to stuff envelopes, crowdsouricng is when a company involves a large number of enthusiastic volunteers to create content, do research and solve problems. Free of charge. Well they might send you a badge or something.
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