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Social Media Glossary Definitions: "D"

Dead tree media

Magazines, newspapers, books and other printed materials are often referred to as old media or dead tree media because they’re printed on…dead trees. Unlike new media such as blogs, wikis and podcasts which are shiny and sparkly and aren’t printed on anything.

Destination Site

When a visitor clicks on a link or a web advertisement on a website – a click-through – where they end up is the destination site. Our favourite destination site is the Caribbean in the middle of December.

Digerati

Like the Blogerati, the Digerati are an influential and knowledgeable group in the blogosphere. The Digerati are concerned with all things digital and have famous computer scientists and tech magazine writers in their group. They’re sort of like Blogerati’s geeky computer-hugging flatmate.

Digg

Digg is a user generated content site where members submit (mostly techie) articles and news items they’ve found on the Web. The articles are then voted for and the most popular published on Digg’s front page. Can we Digg it? Yes we can!

Digged

To get digged is to have someone submit your article or news item to Digg. If it’s popular it will end up on Digg’s front page and drive traffic to your site or blog. ‘Hey, I digg you’. ‘Thanks, cool man’.

Directories

Unlike search engines, internet directories are lists of websites that have been organised and compiled by real human beings. A listing in the most important directories can help drive traffic to your site. Directories are a bit like The Yellow Pages. Only not yellow.

Disintermediation

Disintermediation means removing the middleman like distributors or retail outlets and allowing online businesses to sell direct to their customers. It’s also a great word that will amaze your friends and colleagues and win you loads of points in Scrabble.

Dooced

To get dooced is to lose your job because of something you’ve written on your blog about your employer. Named after Heather Armstrong (blog name Dooce) who was fired in 2002 for making fun of the company she worked for. No sense of humour some people.

Dowdification

Named after the New York Times writer Maureen Dowd, dowdification refers to the alteration of the meaning of a quote by the omission of certain words or phrases. Came about after she misquoted George Bush in 2003. Did anyone notice?

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