Social Media Glossary Definitions: "N"
Natural search or organic search results are website listings that appear on the main part of the search engine results page and are free. As opposed to sponsored results which are paid for. High natural search rankings are the Holy Grail of SEO.
The number of people who would recommend your product, service or topic minus the number of people who wouldn’t - is known as the Net Promoters Index. The results are collated by monitoring message boards and blogs. The power of the Web: we love it
The unwritten rules defining good behaviour on the internet is known as netiquette. Sending spam, for instance, is bad netiquette. It’s just like etiquette but without the bone china cups and saucers, and the cucumber sandwiches.
Networks are made up of nodes and connections. In a social network, the nodes are people and the connections are the relationships. Networking is the method of strengthening those relationships. ‘What’s your name, what does your company do? Here’s my card. Call me’.
A newsreader, aggregator or read feeder, is a bit of software which collects news from websites, blogs, podcasts and vlogs and delivers them to your PC in a simple format. It is also the name of an Arnie Schwarzenegger character. Oiill be back.
A niche website is a small website which focuses on a single product, market area or topic. Niche marketing is targeting a small sector of your target market in a controlled, precise way. Finding your niche is knowing what you’re good at and sticking with it. See immediate future.
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