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Social Media Glossary Definitions: "O"

Offline

When your PC is not connected to the internet or a network of other computers or devices - you are said to be offline. Or skiving. Or down the pub. Or out shopping. Opposite to online.

Old media

Old media refers to the old ways of communicating with the mass markets such as TV, radio, newspapers, magazines and books. Old in no way reflects the actual age of the people that work in old media.

Online

When your PC is connected to the internet or a network of other computers or devices - you are said to be online. Or raring to go, gagging at the bit, working really hard. Opposite to offline.

Online brand protection

Unauthorised use of logos and images; domain names that discredit your company; and gripe sites: all ways in which your online brand can be damaged. Online brand protection protects your brand from online abuse and reports culprits to the search engines. Now that’s serious stuff.

Online communities

See virtual communities

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