Social Media Glossary Definitions: "P"
Google uses PageRank to score pages of a website in terms of importance and relevance, and the quality of other pages it links to. Named after Larry Page. Scores range from 1 to 10, where 10 is an extremely popular site and 0 is - you do the math.
Paid search marketing is when the search engines show ads for your business, including links to your website, on their search engine results page. You pay the search engine if the visitor clicks on the ad (Pay-per-click or PPC). Could be a few pence a day. Or a whole bunch of bucks.
The Pareto principle, named after the Italian economist, is also know as the 80/20 rule. It refers to the fact that 80% of your results stem from 20% of your actions or 80% of your outcomes come from 20% of your inputs. So basically stop faffing and concentrate on the stuff that works.
The direct interaction and filesharing (especially music) between two people in a network, without going through a central point, is known as peer-to-peer. Tears for Fears on the other hand was a moody pop band from the 1980s.
A permalink is a permanent link that will remain live even when the text is moved and archived. They are often used on blogs and news sites. In fact they are so permanent that they will still exist when the world as we know it comes to an end and only cockroaches are left.
A photoblog is a blog that consists of photos rather than text, and photoblogging is posting the photos on your photoblog. So when someone says have you seen the pictures of my holiday/ baby/wedding/cat you can reply ‘yes, I’ve seen them on your photoblog’. You can lie of course.
Short for Packet Internet Grouper a Ping is what alerts the original poster of a blog that someone has made a reference to that post in another blog when using TrackBack. A ping also notifies blog tracking software when the content of a blog has changed. Ping also refers to knicker elastic.
See trackback
A political blogger is known as a plogger. Ploggers can be political commentators who write blogs. Or worse - politicians who write blogs. Guaranteed to be utterly cringeworthy.
Plug-ins are small software modules that add multimedia functions to an application. Web browsers use plug-ins such as Flash to expand the type of formats they can see such as video, music or animation. Plug-ins are also what guys get when they’re going bald.
Podcasting is the distribution of podcasts or MP3 audio files that are automatically downloaded via a web feed directly to your PC. The files can then transferred to an iPod or other MP3 player. Podcasting has nothing to with Invasion of the Bodysnatchers.
A bit like the child catcher in Chitty Chitty Bang Bang, a podcatcher is piece of software that gathers up podcasts and automatically downloads them to your PC. They can then be listened to on your MP3 player. Lollipops anybody?
A dated entry or article by a blogger on their blog is known as a post. A blog will probably have a number of posts. You can put a post on a blog in a matter of seconds. Unlike the normal post which comes through the letterbox and can take days to arrive. Even weeks.
Your profile is the information you give about yourself when you sign up for a social networking site. As well as a picture, you can include your interests and passions such as your love of Russian literature, knitting and The Carpenters. Don’t have any interests? Make them up.
Pull technology is when you ask for information such as requesting a video on YouTube. Push technology on the other hand refers to you receiving information whether you want it or not. Think TV advertising. There’s always the off switch we suppose.
Follow us on twitter
link with us on linkedin
Subscribe to our RSS Feed