Social Media Glossary Definitions: "R"

Reach

Reach is the number of unique users, stated as a percentage of the target market, who have viewed an online advertisement (like a banner ad). Reach is also what you do if you swallow cat hair.

Read feeder

An read feeder, newsreader or aggregator, is a bit of software which collects news from websites, blogs, podcasts and vlogs and delivers them to your PC in a simple format. It is also the name of an Arnie Schwarzenegger character. Oiill be back. 

Reciprocal linking

The mutually beneficial arrangement of linking two sites together is known as reciprocal linking. Google uses PageRank when it looks at the quality of the sites that are linked to you. So, when Saucy Sue’s swingers site want to get involved in some reciprocal linking – just say no.

Referring site

A referring site is the website your visitor was at directly before coming to your site. A report will give you a list of the referring sites which may include search engines, directories, bookmarks and other sites that have linked to yours. So you’ll see who to send a Christmas card to this year.

Robots

Robots , crawlers or spiderswork for search engines and crawl the web gathering information on new web pages, updating old pages and deleting dead pages. Spiders are like your Nan at a jumble sale: they like to have a good old poke around. 

RSS

Like Atom, RSS is a web feed which enables you to be notified when the content of a blog or site has been updated. RSS stands for Really Simple Syndication or Rich Site Summary or RDF Site Summary or really something stupid. Possibly.