Social Media Glossary Definitions: "W"
Web 1.0 was created by a few people for the masses. Web 2.0 is being created by the people for the people using second generation web based services such as blogs, wikis and social networks. It’s a brave new world out there people.
Web analytics is the process of collecting data about the activities of visitors to your website. How they found you; what they bought; what pages they looked at; what they downloaded; what they had for breakfast. That sort of thing.
Feeds or web feeds, such as RSS or Atom, allow you to read, listen or watch new content on a blog or a website without having to revisit that site. It’s a bit like getting a take-out when you can’t be bothered to go the actual restaurant.
Although now being used by businesses, a weblog or blog is more often than not a frequently updated personal online journal kept by a blogger. Entries or posts are in reverse chronological order and can be insightful, witty and philosophical. Or maybe not.
A Widget is a piece of code that enables you to pull in data from another website onto your own site or blog which is then constantly updated. For example, news headlines; local weather; footie scores. So all the really important stuff you need to keep up to date with.
A wiki is a website where you can add, remove, edit and change content. The best known wiki is wikipedia: an online encyclopaedia created by thousands of different contributors across the world. Wiki wiki means rapidly in Hawaiian. Not a lot of people know that.
From the phrase ‘what was I looking for?’ wilfing has become a national past-time. Nearly 34 million internet users in the UK admit to being wilfers and ambling about the internet looking for nothing in particular. Don’t these people have jobs?
Traditionally WOM or word of mouth was an over-the-garden-fence way of sharing information. These days word of mouth also refers to text messages, blog posts, message board threads, instant messages and emails which all create a buzz. So word of mouse. Geddit?
Traditionally word of mouth was an over-the-garden-fence way of sharing information. These days word of mouth also refers to text messages, blog posts, message board threads, instant messages and emails which all create a buzz. So word of mouse. Geddit?
WordPress is a free and easy-to-use publishing system, often favoured by businesses, that enables you to create a blog that looks great, works really well and has lots of jolly features.
Wordtracker can tell you the best keywords and search terms to use on your website, which will increase your position on the search engine results page and drive more traffic to your site. Amateurs guess, professionals know: the gospel according to Wordtracker.
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