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We understand digital. We use it. We play with it. We live it. Immersed in the industry, connected with the influencers, we deliver sharp, insightful and effective public relations: both off and online. New guide explains how to use Twitter for PR and marketing ...
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| Online PR Lexicon |
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AstroturfingYou know when there’s a grass-roots buzz about a product? And it seems that everybody is blogging about it? Sometimes it turns out these blogs have actually been written by a PR company. Who’d have thought? Well, that’s Astroturfing. Artificial and plastic. More jargon-busting in our online PR glossary |