immediate future awarded pan-European remit for Staples
12-12-2011
Consultancy hired to develop social business strategy
Social media consultancy, immediate future, has been brought in to work with Staples Europe to create their social media strategy.
The cross-functional brief requires analysis of all aspects of the Staples business in 15 European regions including; UK, France, Italy, Germany and Spain. It spans IT, customer service, HR, PR, marketing and eCommerce functions.
immediate future will begin with an internal audit of skills and capabilities to assess social media readiness. In parallel, social media insights are being gathered into consumer behaviour, the market-place and competitor activity to inform the strategy.
Adam Lewis, Director at immediate future, said: “This is a complex project that will provide analysis and advice across the European B2B and B2C business areas. The output will be a robust strategy built on insight to inform how best to invest in social media to support the business.”
Ruth Coates, Marketing Europe said: “We recognise that social media is changing the way that our consumers shop. We are working with immediate future to determine how and where to invest in social media to get measurable results.
The rollout of any strategy will be supported through training and mentoring of Staples associates.
For more information please contact:
Adam Lewis
info@immediatefuture.co.uk
About
Staples is the world’s largest office products company and a trusted source for office solutions. The company provides products, services and expertise in office supplies, copy & print, technology, facilities and breakroom, and furniture. Staples invented the office superstore concept in 1986 and now has annual sales of $25 billion, ranking second in the world in eCommerce sales. With 90,000 associates worldwide, Staples operates in 26 countries throughout North and South America, Europe, Asia and Australia, making it easy for businesses of all sizes and consumers. The company is headquartered outside Boston. More information about Staples (Nasdaq: SPLS) is available at www.staples.com/media.
Follow us on twitter
link with us on linkedin
Subscribe to our RSS Feed