Podcasting

12% of internet users say they have downloaded a podcast so they can listen to it or view it at a later time. (Pew Internet, Nov 2006)
1.9 million British adults have used a podcasting service in the last 4 weeks
A third of UK publishers have already launched podcasting services and half of those surveyed are planning to do so in the next 12 months (AOP, Feb 2006)
0.3% of the UK Online population have created a vodcast, 0.4% have created a podcast and 0.8% have downloaded a vodcast

Tags: Background, Online PR, Podcasting, Social Media Relations,

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Online PR Jargon
Tipping point The tipping point: how little things can make a big difference by Malcolm Gladwell in 2000 describes the tipping point as being the dramatic second where something unique becomes common, the moment of critical mass where radical change is a possibility. Wow it’s all a bit Yoda. More jargon-busting in our online PR glossary

Online PR Jargon

Tipping point

The tipping point: how little things can make a big difference by Malcolm Gladwell in 2000 describes the tipping point as being the dramatic second where something unique becomes common, the moment of critical mass where radical change is a possibility. Wow it’s all a bit Yoda.

More jargon-busting in our online PR glossary