Social Media

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  • 4.8 million British adults view blogs more than once a month or more; almost 1 million people view them daily.
  • 7.8 million internet users value the opportunity to add their own Content / views to a website (BMRB, Nov 2006)
  • UK Myspace users accounted for 1.3 billion page views and spent an average of 79 minutes on the site during June 2006.
  • Almost three-quarters of people who publish amateur video content Online are under 25, and of those, 86% are male.
  • More than half of the UK’s 16 – 24 year olds are using social networking sites such as MySpace and Bebo at least once a week, as young people turn their back on television, radio and newspapers in favour of Online communities (FT/Ofcom, Aug 2006)
  • Technorati currently tracks 81 million blogs
  • More than 170 million people across the globe have created blogs and 340m regularly read them
  • An estimated 194m people have joined a social networking site




 

 

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