European Online PR for FMCG

Targeting influential bloggers

The UK discovery process was set in motion, measuring Online Influencers within each interest cluster in terms of influence, relevance and popularity.  Targeting influential bloggers ensured that information and ‘Buzz’ surrounding the Campaign spread through Social networks. Sources of influence were contacted across a number of interest

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Sparking intrigue online

A range of inspiring digital assets were drip-fed online, including stunning imagery of dancers moving collectively as skin cells and an infinite fractal gallery demonstrating active, healthy skin.  One of the most sought after assets was a behind-the-scenes choreography video, detailing the dance vignettes orchestrated by renowned Cuban choreographer, Alex Verona. 

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