European Online PR for FMCG

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European Online PR for FMCG
Online discovery
Targeting influential bloggers
The power of SEO PR
Engaging with social media

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Harnessing the power of SEO PR

healthy-skin Press releases were drafted centred on passionate conversations around focus topics such as dance and photography. These were optimised for Search Engines and posted to Syndication wires with embedded Links, to increase visibility and searchability for the Sanex brand.

Sam Deasy, Sanex Global Marketing Director, comments, “SEO PR proved to be one of the most successful elements of the Campaign, increasing Sanex’s Online visibility dramatically. The five optimised press releases were syndicated 1,297 times in total, and read on more than 517,135 occasions.”

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Online PR Jargon
Natural search Natural search or organic search results are website listings that appear on the main part of the search engine results page and are free. As opposed to sponsored results which are paid for. High natural search rankings are the Holy Grail of SEO. More jargon-busting in our online PR glossary

Online PR Jargon

Natural search

Natural search or organic search results are website listings that appear on the main part of the search engine results page and are free. As opposed to sponsored results which are paid for. High natural search rankings are the Holy Grail of SEO.

More jargon-busting in our online PR glossary