European Online PR for FMCG

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European Online PR for FMCG
Online discovery
Targeting influential bloggers
The power of SEO PR
Engaging with social media

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Engaging with Social media for measurable results

By engaging with Sanex’s target audiences and offering inspired and exclusive assets, designed to resonate with relevant interest clusters Online, helping the overall the Campaign achieve an impressive increase in brand share (4.3% to 7.5% Source : IRI Jan 07).

Online coverage: click to enlarge

This can be attributed to both the success of Blog relations and SEO PR alike, clearly demonstrating the power of online.

Tags: Blogging, Connections, Influencer relations, Launch PR, Online PR, Sanex, Sara Lee, SEO PR, Social Media Relations,

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Online PR Jargon
Reciprocal linking The mutually beneficial arrangement of linking two sites together is known as reciprocal linking. Google uses PageRank when it looks at the quality of the sites that are linked to you. So, when Saucy Sue’s swingers site want to get involved in some reciprocal linking – just say no. More jargon-busting in our online PR glossary

Online PR Jargon

Reciprocal linking

The mutually beneficial arrangement of linking two sites together is known as reciprocal linking. Google uses PageRank when it looks at the quality of the sites that are linked to you. So, when Saucy Sue’s swingers site want to get involved in some reciprocal linking – just say no.

More jargon-busting in our online PR glossary