Launching Pigsback.com

Focusing on an exclusive audience with strong news pegs

immediate future and Pigsback.com agreed an intense focus on the advertising agency and marketing business titles. Carefully selected media were examined for circulation, readership and Content and a final media plan scheduled.

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There were three points to get across in the news release: the investment; the heritage; and the brands already signed-up to collaborate with Pigsback.com in the UK.

immediate future’s research also suggested that FMCG Online activity was currently a hot topic. With several FMCG brands behind Pigsback.com in Ireland, and a track-record of success, this angle was also included in the release and features schedule.

Ensuring credibility and key message exposure

immediate future interviewed UK partners to add Comment to releases. The agency then wrote quotes for the news release and ensured agreement from brands. Where agreed, brands were briefed for live interviews, ensuring that all contributors included the Pigsback.com messages.

Pigsback.com contributors were also coached on dealing with the media and provided with detailed briefs on each individual publication and reporter. Key messages were interwoven into the release, throughout quotes, and all interviewees advised as to the best way to communicate them.

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