Launching Pigsback.com

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Launching Pigsback.com
An exclusive audience
Timing, briefing and opportunity
Substantial, positive coverage

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Substantial, positive coverage

Substantial and positive coverage was gained in Marketing and Revolution magazine. Revolution also featured an FMCG case study with quotes from Pigsback.com’s UK Marketing Director. Media agency audiences were targeted through Media Week and two news placements were achieved.

Launch coverage: click to enlarge

Online coverage included DMEurope, e-consultancy.com, Electricnews, Netimperative, Ireland online and Silicon Republic as well as Google news and Yahoo!

Media coverage culminated in a large profile piece in The Sunday Times. Delivering a total PR value for the launch Campaign of £73,916.46, and a readership of 3,018,974.

The promotion of cuttings to prospects generated an excellent response with hard-to-Reach marketing directors contacting Pigsback.com to discuss partnerships. Ultimately, the launch media relations played a pivotal role on generating widespread awareness of Pigsback.com amongst UK brands.

Tags: Clients, Influencer relations, Launch PR, Media relations, Pigsback.com,

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Online PR Jargon
Directories Unlike search engines, internet directories are lists of websites that have been organised and compiled by real human beings. A listing in the most important directories can help drive traffic to your site. Directories are a bit like The Yellow Pages. Only not yellow. More jargon-busting in our online PR glossary

Online PR Jargon

Directories

Unlike search engines, internet directories are lists of websites that have been organised and compiled by real human beings. A listing in the most important directories can help drive traffic to your site. Directories are a bit like The Yellow Pages. Only not yellow.

More jargon-busting in our online PR glossary