Nomensa punches above its weight

Despite the legal requirements outlined in the Disability Discrimination Act, few companies have tackled the issue of website accessibility and Usability. immediate future launched Nomensa on a platform of issues based news, features and opinion pieces. The successful campaign saw coverage in the FT, key trade press and blogs. Moreover, Nomensa secured business as a direct result of the thought leadership based PR activity.

A key reason cited is often the lack of convergence between the plethora of very technical based website design companies and those offering more a creative marketing focus, causing confusion, fear and distrust of tackling usability and accessibility issues among some of the UK’s highest profile brands.

The reality is that there are more than 10 million people with disabilities in the UK, whose combined spending power exceeds £80 billion each year. The potential impact on a brands who chose to ignore this area is already an issue and will become a greater problem as online users will simply look elsewhere for a more accessible and usable site.