Nomensa punches above its weight
Article Index
Nomensa punches above its weight
PR Objective
A Platfom For Thought Leadership
From The FT to the Blogosphere
Measurement and Evaluation
Real Business Results
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PR Objective

launch-day
Launch Day Press Targets
To position Nomensa, a relatively unknown SMB web design company, as thought leaders on Usability and accessibility of web design amongst board level executives of blue chip organisations, particularly targeting chief information officers, e-commerce directors, marketing directors and heads of interactive.

The real challenge here was to cut through noise from larger, more established competitor agencies that have much larger PR budgets, using a smart and targeted approach.



 

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