Nomensa punches above its weight |
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PR that generates real business results
 report-graph Online PR spread word of mouth debate through blogs and forums. Five blogs were posted on launch day, but these e xtended to 16 postings in just over a week. Simon Norris was able to actively engage in the blog dialogue on some of these postings. To date, Nomensa has received 57 requests for their report from FTSE 100 companies, including 25 from board level executives. “The launch was an amazing success. The coverage and industry debate has surpassed our expectations, our website Hits have gone through the roof and the phone is still ringing for copies of our report. We’re managing these leads carefully, converting them into business” Nomensa was also contacted by the United Nations in New York, requesting them to work with them on a disability directive for multi-national governments. The company’s PR message of ‘humanising technology’ has also been extended to their website and other marketing collateral.
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| Online PR Jargon |
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KeywordsThe right keywords throughout your site let the search engines know what the site’s all about. So use keywords in the page title, the meta tags, headlines, anchor text and text but in a natural readable way. So, ‘we’re the best widget makes of all widget makers in widget land’ is a no-no. More jargon-busting in our online PR glossary |
