Sony Bravia: The launch of 'Paint' |
Page 1 of 6 Sony BRAVIA’s Online PR strategy for the ‘paint’ advert delivers significant websites visits, Blog postings and search engine visibility
Having already achieved phenomenal online success with the ‘balls’ advert, Sony BRAVIA focused its attention on online PR for the launch of the commercial’s sequel, ‘BRAVIA Paint’.
Balancing brand messages with the cultural and social nuances of Social media, immediate future devised an online PR strategy that facilitated and inspired the conversation: rather than invade or interrupt it. Using multiple online channels from video sharing through to influential blogs and websites, online public relations was to make the Sony BRAVIA new paint advert accessible, visible and enrich the Offline campaign.
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| Online PR Lexicon |
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Fake BlogWhen a marketing bod pretends to be a 12-year-old computer nerd and leaves made-up reviews of his own products all over the blogosphere - it’s known as a fake blog or flog. Like fake hair, fake nails and fake tans - fake blogs are cheap and nasty. It’s not a good look. More jargon-busting in our online PR glossary |
