Sony Bravia: The launch of 'Paint'

Creating Social currency and discussion points for Social media

immediate future, working closely with digital agency Tonic, added context to the creative digital assets: creating social currency and an asset release schedule that would pique interest and build momentum up to the launch of the advert on TV.

Tonic developed a ‘Blog fodder’ micro-site, www.bravia-advert.com, to house creative assets from pictures through to the first online launch of the new BRAVIA paint advert. In the initial phase, this micro-site also included a blog editor. Online PR activities focused on motivating inclusion of Links to BRAVIA-advert.com to drive Traffic to the ‘fodder’ site - where interested visitors could go on to the Sony website.