Sony Bravia: The launch of 'Paint'

Discovering influential bloggers

The Campaign started by defining topic clusters that were likely to generate interest from bloggers and Social networks. Discovery of influential bloggers, Niche sites and forums then allowed immediate future to accurately target interest Groups with relevant conversation, Content, and creative assets.

Understanding that the Blogosphere requires open and transparent communication, immediate future approached influential bloggers to secure agreement to continue conversations: protecting the Sony brand whilst respecting Social media etiquette. immediate future also created media and Blogger briefings advocating clear guidelines for Sony BRAVIA executive and other agency communicators.

Sneak previews, stunning ‘Paint’ pictures, interviews with Sony BRAVIA management and an ‘On Shoot’ visit for three influential bloggers, kicked off the campaign in July. Buzz momentum increased and images from the shoot began to viral onto YouTube, Flickr and other social Networks.

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