Sony Bravia: The launch of 'Paint'

Article Index
Sony Bravia: The launch of 'Paint'
Creating social currency
Discovering influential bloggers
Enhancing content
Comments enrich Sony BRAVIA
Online PR to drive website visits

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Enhancing Content with SEO PR and social collaboration tools

green-paint Further enhancing the conversation, a Del.icio.us page, was created to support press release activity and enable bloggers easy access to further information. Blog posts and comments were added to enrich the content. Press releases, optimised for Search Engines and posted to Syndication wires with embedded Links, were also pitched to Online journalists: ensuring high visibility and searchability for Sony BRAVIA.

Creative assets and blog relations resumed for the launch of the TV commercial on the 17th of October. As the BRAVIA paint advert hit UK TV screens, the Buzz online intensified with the advert receiving more than 50,000 views on YouTube and gaining almost 100 pictures on Flickr.

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Online PR Jargon
Anchor text Anchor text is the text used to create a clickable link on a web page. Search engines look at anchor text to work out the exact topic of the page you’re clicking through to, so anchor text should use relevant keywords. Anchor text has nothing to do with boats or butter. More jargon-busting in our online PR glossary

Online PR Jargon

Anchor text

Anchor text is the text used to create a clickable link on a web page. Search engines look at anchor text to work out the exact topic of the page you’re clicking through to, so anchor text should use relevant keywords. Anchor text has nothing to do with boats or butter.

More jargon-busting in our online PR glossary