Sony Bravia: The launch of 'Paint'

Article Index
Sony Bravia: The launch of 'Paint'
Creating social currency
Discovering influential bloggers
Enhancing content
Comments enrich Sony BRAVIA
Online PR to drive website visits

Positive Blog, Forum and social network comments enhance the Sony BRAVIA brand

Conversation Online also amplified. Key influential advertising bloggers, alongside mainstream media, covered the sony_bravia_sentimentlaunch.

Most significantly, the conversation was positive. Independent research by Onalytica revealed positive sentiment for Sony BRAVIA across the internet: suggesting that the new ‘paint’ advert was well received.

  

  

  

  



 

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