Sony Bravia: The launch of 'Paint'
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Sony Bravia: The launch of 'Paint'
Creating social currency
Discovering influential bloggers
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Comments enrich Sony BRAVIA
Online PR to drive website visits
Page 6 of 6

Online PR to drive website visits

Visual representation showing spiked of interst around online PR activity
Blog chatter: click to enlarge
Ultimately the aim of online public relations for Sony BRAVIA was to increase visitors to the blog fodder site, http://www.bravia-advert.com/. 

During the Campaign period, over 1.6 million visits resulted in over one and a half million views of the new Sony BRAVIA Paint commercial. Almost 800,000 visitors downloaded the advert and the site became an Alexa ‘Mover and Shaker’.

“immediate future captured the essence of the campaign and inspired the online community to discuss and debate the new advert whilst protecting our brand. Their extraordinary online PR strategy not only increased the Buzz online, but ensured Sony BRAVIA is incredibly searchable.”

Ruth Speakman Corporate Communications, Sony Europe

Search engine visibility heightened because of link building through blogs and SEO PR. On typing ‘advert’ into Google (over 77% of the UK

bravia--movers-and-shakers
Movers and shakers: click to enlarge
population use Google as a search engine), http://www.bravia-advert.com/ takes second and third place in the Natural search listings. There are over 40,000 Links to the fodder site and in the last month of the campaign a posting on the social news site Digg, gained hundreds of linked visits and 918 votes.

 


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